Sports is a huge battlefield for TV providers. In the UK you can hardly miss all the advertising where BT and Sky fight for your attention, particularly regarding the Premier League. And anecdotally, when we talk to people about their TV subscriptions we find that people often talk about how it's the sports that keep them paying their expensive monthly bills.
It's interesting to see more and more sports being available over the internet and accessible directly by non-subscribers. Now TV have announced a special offer where you can get a Day Pass, giving you access to all 7 Sky Sport channels, for £6.99.
That's quite expensive per-minute viewing compared with a monthly movies pass at £8.99, but pretty cheap to catch your favourite team in action!