Friday, 15 February 2013

Blinkbox to be free for Tesco Clubcard Holders

As the war for viewers in the tv on-demand space heats up, Blinkbox has announced that Tesco Clubcard users will get free access to its movies and TV shows.

This is a powerful statement of intent by Blinkbox, majority owned by Tesco, as it fights the challenge of Netflix, Lovefilm and a host of other on-demand providers looking for users in the UK.

Currently with around 2m users, Blinkbox now has access to 15 million UK Tesco Clubcard holders so this could prove to be a very interesting distribution channel indeed.

More information about this service can be found here.